Professionals & Service Businesses

CPA & Tax Advisory Services for Professionals & Service-Based Businesses

South Jordan medical practice accounting

Madsen & Company provides proactive tax planning, tax preparation, bookkeeping, and payroll services for professionals and service-based business owners in South Jordan, Utah. With 30+ years of CPA experience and modern AI-powered tools, we help consultants, freelancers, and small service firms reduce taxes, simplify finances, and operate with year-round confidence.

If you own a service-driven business, you need an advisor who understands how you earn, how you bill, and how to structure your income for maximum tax efficiency. That’s where we come in. 

Who We Help

Our services are designed for professionals who run small businesses, including:

  • Consultants

  • Coaches & trainers

  • Marketing & sales professionals

  • Designers & creatives

  • Freelancers

  • Agents (insurance, real estate, financial)

  • Therapists & independent wellness providers

  • IT professionals & independent tech contractors

  • Attorneys & small law practices

  • Professional service firms of any size

If you provide expertise, knowledge, or services — you fit this category.


Why Service Businesses Need a Specialized CPA

Service businesses face unique financial and tax considerations:

  • Income is often variable or project-based

  • Many operate as S-corporations

  • Expenses are often a mix of home office, travel, software, and subcontractors

  • Owner compensation must be set correctly

  • Quarterly taxes can be unpredictable without planning

We understand these challenges — and design strategies to help you keep more of what you earn.


Services We Provide to Professionals & Service Businesses

Proactive Tax Advisory

Year-round tax planning to reduce taxes and eliminate surprises.

Includes:

  • Quarterly tax planning meetings

  • S-corp wage & distribution planning

  • Entity structure optimization

  • Deduction & credit maximization

  • AI-enhanced tax strategy analysis

  • End-of-year planning

Tax Preparation

Accurate and complete tax filing for individuals and businesses:

  • 1040 individual returns

  • 1120S S-corp returns

  • 1065 partnership returns

  • Multi-state filings

  • Depreciation schedules

  • K-1 preparation

  • Home office, vehicle, software, and contractor deductions

Payroll Support

We handle payroll so you stay compliant and worry-free.

Services include:

  • Payroll processing

  • S-corp reasonable compensation setup

  • Federal & state filings

  • W-2 and 1099 preparation

  • Payroll tax payments


Tax Strategies for Professionals & Service Providers

We help you implement the most effective tax strategies for your industry, including:

  • S-corp optimization for lower self-employment taxes

  • Accountable plans

  • Home office deduction

  • Vehicle deduction (mileage or actual)

  • Contractor vs. employee planning

  • Retirement contributions (SEP, Solo 401(k), Defined Benefit)

  • Health insurance optimization

  • Software and subscription deductions

  • Travel & client meeting deductions

Each strategy is customized to how your business actually operates.


What Makes Madsen & Company Different?

✔ 30+ Years of CPA Experience

Licensed since 1993, serving Utah small businesses since 1995.

✔ Proactive, Not Reactive

We plan ahead with you — every quarter — not just at year-end.

✔ Specialized in Service-Based Businesses

We work with consultants, professionals, and small service firms every day.

✔ AI-Powered Efficiency

Modern tools help us analyze your numbers faster and more accurately.

✔ Clear, Plain-English Guidance

You’ll always understand your numbers and your strategy.

✔ Virtual-First Convenience

Work with us from anywhere — easy uploads, easy communication.


FAQ

Do service-based businesses need a CPA?

Yes. From S-corp planning to quarterly taxes and proper expense classification, a CPA helps service businesses reduce taxes and stay compliant.

What business structure is best for professionals?

Most profitable service businesses benefit from an S-corporation, but it depends on income, expenses, and goals. We evaluate this for you.

Can I deduct software, subscriptions, and online tools?

Yes. These are common and often significant deductions for service businesses.

Do you help with setting reasonable compensation for S-corps?

Absolutely. This is one of the most important tax decisions for service-based business owners.

Can I work with you virtually?

Yes. Our virtual-first approach makes it easy to work with us from anywhere.


Get Proactive Support for Your Service Business

If you’re a consultant, professional, or service-based business owner looking for clear guidance—not just annual tax filing—we’d love to help.

Request a Consultation

Call 801-260-1004 or request a consultation online.


Let’s build a smarter, more tax-efficient financial future for your business.