Madsen and Company is a South Jordan, Utah CPA firm specializing in proactive tax planning, accounting, bookkeeping, and payroll services for small business owners across multiple industries. With over 30 years of CPA experience and modern AI-powered tools, we help entrepreneurs reduce taxes, gain clarity, and build strong, financially secure businesses.
Below is an overview of the industries we serve, with links to more detailed pages for each one.
Madsen and Company serves construction, real estate, professional service, and technology businesses with proactive tax planning, accounting, and advisory services. Based in South Jordan, Utah, we help small business owners reduce taxes, improve cash flow, and gain clarity through year-round planning—not just tax filing.
What industries does Madsen and Company serve?
Madsen and Company serves construction and trades, professional and service-based businesses, real estate investors, and technology companies with proactive tax planning, accounting, and advisory services delivered from South Jordan, Utah.
We support general contractors, subcontractors, electricians, plumbers, HVAC specialists, landscapers, and other trade professionals. Our services include payroll support, bookkeeping, tax reduction and S-Corporation optimization strategies, where appropriate, to reduce self-employment taxes.
👉 Learn more about our construction and trade tax planning services.
We support service-based businesses such as consultants, marketers, trainers, insurance agents, designers, virtual assistants, and other professional service providers. Our services include S-corp planning, quarterly tax advisory, home-office optimization, and contractor payments.
👉 Learn more about our tax planning and advisory services for professional and service-based businesses.
We help real estate investors with tax planning, rental income reporting, depreciation strategy, entity structure, cost segregation coordination, 1031 exchange reporting, and long-term tax minimization. Whether you own one property or many, we help maximize your after-tax cash flow.
👉 Learn more about working with a dedicated real estate tax advisor.
We serve software developers, SaaS companies, IT consultants, managed service providers, app creators, and online service businesses. We specialize in S-corp optimization, software and equipment deductions, and multi-state filings.
👉 Learn more about our tax planning and advisory services for technology companies and startups.
These industries benefit most from proactive tax planning because decisions made during the year—payroll, structure, deductions, and timing—cannot be fixed after filing season.
The industries we serve share common tax challenges—variable income, S-Corporation planning opportunities, contractor-heavy workforces, and multi-state operations—which makes proactive tax planning far more valuable than reactive compliance.
These industries benefit the most from our proactive tax advisory, because they share common needs:
Project-based or irregular income
S-corp optimization opportunities
Home office and vehicle deductions
Contractor-heavy workforces
Multi-state or remote workflows
Strong need for quarterly planning
High value in tax strategy and clarity
Our 30+ years of experience allow us to deliver the clarity and proactive support small businesses need to stay profitable and compliant. Many of our clients operate across more than one of these industries, which makes coordinated, year-round tax planning especially important.
Across every industry we serve, our core services remain consistent:
Quarterly planning, tax estimates, S-corp optimization, deduction maximization and entity structure
Accurate filing for individuals, S-corps, LLCs, partnerships, and real estate investors.
S-Corporation payroll, employee payroll, contractor 1099s, compliance filings.
These services are tailored to the unique tax rules and financial needs of each industry.
We specialize in industries that benefit most from hands-on accounting, proactive tax guidance, and clear financial reporting. Our primary focus includes construction and trades, real estate investors, professional service businesses, technology companies, and growing startups.
These organizations face unique cash-flow, compliance, and planning challenges that require more than generic accounting solutions.
Why does industry experience matter when choosing a CPA?
Industry experience allows a CPA to anticipate issues before they become problems.
Different industries have different accounting workflows, compliance requirements, and financial risks. A CPA who understands how your industry operates can provide clearer reporting, fewer surprises, and more relevant guidance than a one-size-fits-all approach.
Which industries do you work with most frequently?
We most commonly work with construction and trades businesses, real estate investors, and service-based S-corporations.
These clients often have complex income streams, payroll considerations, and industry-specific reporting requirements that benefit from specialized experience. This reduces learning curves and improves the quality of advice from day one.
How does your experience differ by industry?
Each industry operates differently, and our approach reflects that.
For example, construction businesses require job costing and progress billing, real estate investors face depreciation and activity classification rules, and service businesses often need careful coordination between payroll, owner compensation, and profitability reporting. Our experience allows us to tailor support to how your business actually runs.
Do you work with businesses that operate in multiple industries?
Yes. Many clients operate across more than one industry, such as contractors with rental properties or business owners with both operating companies and investments.
We help coordinate accounting and tax considerations across all activities so reporting remains accurate and consistent.
Who is this industry-focused approach best suited for?
Our services are best suited for small and midsize business owners who want a CPA with relevant industry experience—not just basic compliance.
Clients who value clear explanations, proactive guidance, and industry-specific insight tend to benefit most from our approach.
While based in South Jordan, Utah, we primarily serve small business owners throughout Salt Lake County and Utah County, with virtual services available nationwide.
If you own a business in one of the industries above—and you want proactive advice, not just annual filing—we’d love to help.
Call 801-260-1004 or request a consultation online.
Let’s build a smarter, more tax-efficient future for your business.