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Industries We Serve

Madsen and Company is a South Jordan, Utah CPA firm specializing in proactive tax planning, accounting, bookkeeping, and payroll services for small business owners across multiple industries. With over 30 years of CPA experience and modern AI-powered tools, we help entrepreneurs reduce taxes, gain clarity, and build strong, financially secure businesses.

Below is an overview of the industries we serve, with links to more detailed for each one.

We specialize in taking care of Utah businesses in these industries

 

Construction and Trades 

Contractors, Tradespeople, Small Construction Firms

We support general contractors, subcontractors, electricians, plumbers, HVAC specialists, landscapers, and other trade professionals. Our services include payroll support, bookkeepinmg, tax reducation and S-corp optimization to reduce self-employment taxes.

Professionals and Service Businesses

Consultants, Coaches, Designers, Freelancers, Agencies

We support service-based businesses such as consultants, marketers, trainers, insurance agents, designers, virtual assistants, and other professional service providers. Our services include S-corp planning, quarterly tax advisory, home-office optimization, and contractor payments.

Real Estate Investor

Rental Properties, Flippers, Multi-Property Investors and Agents

We help real estate investors with tax planning, rental income reporting, depreciation strategy, entity structure, cost segregation coordination, 1031 exchange reporting, and long-term tax minimization. Whether you own one property or many, we help maximize your after-tax cash flow.

Technology and Startups

SaaS Companies, Developers, IT Contractors, Digital Businesses

We serve software developers, SaaS companies, IT consultants, managed service providers, app creators, and online service businesses. We specialize in S-corp optimization, software and equipment deductions, and multi-state filings. 

Why These Industries?

These industries benefit the most from our proactive tax advisory, because they share common needs:

  • Project-based or irregular income

  • S-corp optimization opportunities

  • Home office and vehicle deductions

  • Contractor-heavy workforces

  • Multi-state or remote workflows

  • Strong need for quarterly planning

  • High value in tax strategy and clarity

Our 30+ years of experience allow us to deliver the clarity and proactive support small businesses need to stay profitable and compliant.

How We Help All Industries

Across every industry we serve, our core services remain consistent:

Tax Advisory

Quarterly planning, tax estimates, S-corp optimization, deduction maximization and entity structure

Tax Preparation

Accurate filing for individuals, S-corps, LLCs, partnerships, and real estate investors.

Bookkeeping

Basic bookkeeping (QuickBooks) with clean, industry-specific categorization.

Payroll

S-corp payroll, employee payroll, contractor 1099s, compliance filings.

These services are tailored to the unique tax rules and financial needs of each industry.

Frequently Asked Questions — Industries We Serve

We specialize in industries that benefit most from hands-on accounting, proactive tax guidance, and clear financial reporting. Our primary focus includes construction and trades, real estate investors, professional service businesses, technology companies, and growing startups.

These organizations face unique cash-flow, compliance, and planning challenges that require more than generic accounting solutions.

Why does industry experience matter when choosing a CPA?

Industry experience allows a CPA to anticipate issues before they become problems.

Different industries have different accounting workflows, compliance requirements, and financial risks. A CPA who understands how your industry operates can provide clearer reporting, fewer surprises, and more relevant guidance than a one-size-fits-all approach.

Which industries do you work with most frequently?

We most commonly work with construction and trades businesses, real estate investors, and service-based S-corporations.

These clients often have complex income streams, payroll considerations, and industry-specific reporting requirements that benefit from specialized experience. This reduces learning curves and improves the quality of advice from day one.

How does your experience differ by industry?

Each industry operates differently, and our approach reflects that.

For example, construction businesses require job costing and progress billing, real estate investors face depreciation and activity classification rules, and service businesses often need careful coordination between payroll, owner compensation, and profitability reporting. Our experience allows us to tailor support to how your business actually runs.

Do you work with businesses that operate in multiple industries?

Yes. Many clients operate across more than one industry, such as contractors with rental properties or business owners with both operating companies and investments.

We help coordinate accounting and tax considerations across all activities so reporting remains accurate and consistent.

Who is this industry-focused approach best suited for?

Our services are best suited for small and midsize business owners who want a CPA with relevant industry experience—not just basic compliance.

Clients who value clear explanations, proactive guidance, and industry-specific insight tend to benefit most from our approach.

Get Support for Your Industry Today

If you own a business in one of the industries above—and you want proactive advice, not just annual filing—we’d love to help.

Request a Consultation

Call 801-260-1004 or request a consultation online.


Let’s build a smarter, more tax-efficient future for your business.