About Madsen and Company
Madsen and Company is a tax planning CPA firm built around proactive, year-round guidance for business owners and real estate investors. We help clients make informed tax decisions before valuable planning opportunities expire.
Founded in 1995, our firm provides proactive tax planning, advisory, and tax preparation for S-Corporation owners, real estate investors, short-term rental owners, and other business owners throughout the United States.
We help clients evaluate tax consequences before important decisions are finalized—not after the year has ended and the available options have narrowed.
This 30-minute conversation helps us understand your situation and determine whether a formal tax analysis is the appropriate next step.
Experience You Can Trust
CPA Experience
Advising business owners and investors since 1993.
Firm Established
Three decades of tax preparation, planning, and advisory experience.
Five-Star Reviews
Client feedback from Google and other verified platforms.
Virtual CPA Advisory
Serving clients across the United States from South Jordan, Utah.
Why We Built a Planning-First CPA Firm
A tax return reports what has already happened. Proactive tax planning helps influence what happens next.
Many important tax decisions must be made during the year. Once the year closes, opportunities involving business structure, owner compensation, retirement contributions, equipment purchases, real estate, depreciation, and the timing of income or expenses may be limited or lost entirely.
Madsen and Company was built to bring tax planning into the decision-making process—while clients still have time to evaluate their options and act.
Tax preparation remains an important part of our work, but it should be the final step in a thoughtful tax strategy—not the first time your tax situation is reviewed.
The Madsen Planning-First Framework™
Our planning process helps move clients from reactive tax filing to informed, year-round decision-making.
1. Diagnose
We begin by understanding how your current tax situation is structured.
Depending on the engagement, this may include reviewing:
- Prior-year tax returns
- Business entities and ownership
- Income sources
- Owner compensation and payroll
- Real estate investments
- Depreciation methods
- Retirement contributions
- Estimated tax payments
- Current-year transactions
- Anticipated business or investment changes
The objective is to identify potential tax exposure, structural inefficiencies, missed opportunities, and areas requiring additional analysis.
2. Design
We evaluate applicable planning options and compare their potential tax and financial effects.
Recommendations may involve entity structure, S-Corporation compensation, real estate depreciation, cost segregation, retirement contributions, income or expense timing, estimated tax payments, and other strategies appropriate to the client’s circumstances.
Clients receive clear priorities, practical recommendations, and an explanation of what must happen before applicable deadlines.
3. Maintain
Tax planning is not a one-time event.
For ongoing advisory clients, we monitor changes in income, investments, business activity, and tax law throughout the year. Strategies can then be adjusted as circumstances change.
Tax preparation documents the results of decisions made intentionally during the year rather than discovering problems after the available planning window has closed.
Who We Work With
Madsen and Company primarily serves clients whose businesses, income, or investments create meaningful opportunities for proactive tax planning.
S-Corporation Owners
We help S-Corporation owners evaluate reasonable compensation, distributions, payroll compliance, retirement contributions, entity structure, and other planning opportunities.
Explore S-Corporation Tax Planning
Real Estate Investors
We help rental-property owners evaluate depreciation, cost segregation, acquisitions and dispositions, entity considerations, passive-loss limitations, and the interaction between real estate and their overall tax position.
Explore Real Estate Tax Planning
Short-Term Rental Owners
We help short-term rental owners understand average-stay requirements, material participation, personal-use limitations, depreciation, cost segregation, and the documentation needed to support their intended tax treatment.
Explore Short-Term Rental Tax Planning
Business Owners, Consultants, and Professionals
We work with business owners and professionals whose taxable income, compensation, entity structure, or investments require more than basic year-end tax filing.
Our planning-first approach is especially valuable when the timing and structure of financial decisions can materially affect the client’s tax position.
Founded by Steve Madsen, CPA
Steve Madsen has been a licensed CPA since 1993 and founded Madsen and Company in 1995. For more than three decades, he has advised business owners and real estate investors on tax planning, business structure, and compliance.
Steve leads the firm’s planning-first approach, with particular experience in S-Corporation strategy, real estate taxation, short-term rentals, depreciation, and year-round business tax planning.
His approach emphasizes clear explanations, practical recommendations, and tax strategies based on each client’s actual circumstances.
What Clients Can Expect
Planning Before Deadlines
We focus on tax decisions while there is still time to act—not after the tax year has already closed.
Clear, Practical Advice
We explain the available options, relevant tradeoffs, and recommended next steps without overwhelming clients with unnecessary technical language.
Supportable Recommendations
Our recommendations are grounded in applicable tax law and based on each client’s circumstances. We emphasize proper implementation, appropriate documentation, and a clear understanding of both the opportunities and risks involved.
Coordinated Planning and Tax Preparation
Tax strategy and tax preparation should work together. When we prepare a client’s returns, the filings reflect the planning, transactions, and decisions made during the year.
Year-Round Advisory
Depending on the advisory engagement, ongoing clients can consult with us as important business, investment, and financial decisions arise rather than waiting until tax season to discover their consequences.
Virtual, Nationwide Service
Madsen and Company is based in South Jordan, Utah, and serves clients nationwide through secure virtual meetings, phone consultations, and electronic document exchange.
How a New Client Relationship Begins
Most new client relationships begin with an introductory consultation.
During this conversation, we learn about your income sources, businesses, investments, current tax concerns, and planning goals. We then determine whether your situation warrants a formal tax analysis and whether Madsen and Company is the appropriate firm to assist you.
When an analysis is recommended, it is completed under a separate professional engagement. The analysis allows us to review the relevant information, perform calculations, compare available strategies, and provide specific recommendations.
After the analysis, we discuss implementation, ongoing advisory, and tax preparation services based on your needs.
Trusted by Business Owners and Investors
“They initially assisted with converting our C-Corp to an S-Corp as we became more profitable and wanted to pursue a better tax strategy.”
Craig S.
Business Owner · Salt Lake City, Utah · Google Review
Testimonials reflect individual client experiences. Tax outcomes depend on each client’s facts, circumstances, eligibility, and applicable tax laws.
Frequently Asked Questions
Make Tax Decisions Before the Opportunity Passes
If you are looking for more than once-a-year tax filing, schedule a consultation to discuss your situation.
We will learn about your business, investments, and current tax concerns and determine whether a formal tax analysis or ongoing advisory relationship is the appropriate next step.