# madsencpa.com > Proactive tax planning and virtual CPA services for business owners, S‑corporations, real estate investors, and professionals, based in South Jordan, Utah. Madsen and Company is a virtual‑first CPA firm focused on year‑round, proactive tax planning (not just tax return preparation) to help clients legally reduce taxes, optimize S‑corporation compensation, and improve cash flow. The firm offers tax planning, tax preparation, advisory services, accounting/bookkeeping support, and specialized guidance for real estate investors and short‑term rental owners. Steve Madsen, CPA (licensed since 1993), leads the practice and emphasizes clear explanations, timely strategy before deadlines, and practical tools like calculators and checklists. The target audience is small business owners, service professionals, contractors, technology companies, S‑corporation owners, and real estate investors (including short‑term rental hosts) who want ongoing tax strategy, S‑corp compliance advice, and virtual support. Key value propositions include S‑corporation tax expertise (reasonable salary, payroll structure, election timing), rental property tax strategies (depreciation, cost segregation, STR rules), virtual client portal for secure document exchange, and practical resources (blogs, calculators, checklists) to guide proactive tax decisions year‑round. ## Pages - Madsen and Company: Tax Planning for Business Owners (https://www.madsencpa.com): Firm homepage describing proactive tax planning services for business owners, S corporations, and real estate investors. - Proactive Tax Planning for Business Owners - Madsen and Company (https://www.madsencpa.com/tax-planning): Overview of year‑round tax planning services and how proactive planning reduces taxes and surprises. - Tax Preparation for Business Owners, Investors, and Individuals (https://www.madsencpa.com/tax-preparation): Describes tax preparation services tied to proactive planning for complex returns and multiple income streams. - S Corp Tax Planning for Business Owners | Proactive CPA Strategy (https://www.madsencpa.com/s-corp-tax-planning): Detailed S‑corporation planning services: owner pay optimization, payroll compliance, and tax reduction strategies. - Real Estate Tax Planning for Investors | Madsen and Company (https://www.madsencpa.com/real-estate-tax-planning): Real estate investor services covering depreciation, ownership structure, and strategies to reduce taxable income. - Short-Term Rental Tax Strategy Guide (2026) - Madsen and Company (https://www.madsencpa.com/short-term-rental-tax-strategy-guide): Comprehensive guide for STR hosts on rules, material participation, and strategies to offset W‑2 income. - Tax Planning Consultation | What to Expect - Madsen and Company (https://www.madsencpa.com/tax-planning-consultation): Page to schedule and explain the process and goals of an initial tax planning consultation. - About Madsen and Company CPA | Tax Planning CPA Firm (https://www.madsencpa.com/about): Firm background, philosophy, and profile of Steve Madsen, CPA. - Contact Madsen and Company | Schedule Tax Consultation (https://www.madsencpa.com/contact): Contact form and scheduling information for consultations and client onboarding. - CPA Client Portal | Madsen and Company (https://www.madsencpa.com/cpa-client-portal): Secure portal for clients to upload documents, sign forms, and communicate with the firm. - Tax Planning Services for Business Owners and Real Estate Investors (https://www.madsencpa.com/tax-planning-services): Detailed description of service offerings, deliverables, and ongoing advisory relationships. - Short-Term Rental Tax Checklist | Madsen and Company (https://www.madsencpa.com/short-term-rental-tax-checklist): Checklist to determine STR tax treatment, material participation, and documentation needed. - S‑Corp Tax Savings Calculator (https://www.madsencpa.com/s-corp-tax-savings-calculator): Interactive tool to estimate potential tax savings from electing S‑corporation status. - S‑Corp Salary Calculator (https://www.madsencpa.com/s-corp-salary-calculator): Tool to help estimate reasonable owner salary and payroll implications. - S‑corporation Tax Planning Guide (https://www.madsencpa.com/s-corporation-tax-planning-guide): Educational guide on S‑corp rules, timing, and common pitfalls. - Small Business Tax Planning CPA | Madsen and Company (https://www.madsencpa.com/small-business-tax-planning): Services and strategies tailored to small businesses for legal tax reduction and planning. - Business Tax Services | CPA for Small Business Owners (https://www.madsencpa.com/business-tax-services): Business tax preparation and advisory services, including S‑corporation and partnership returns. - Accounting Services in South Jordan, Sandy UT (https://www.madsencpa.com/our-accounting-services.htm): Bookkeeping and accounting services offered to small and midsized businesses. - Payroll Services | South Jordan UT | Sandy - Madsen and Company (https://www.madsencpa.com/payroll-services.htm): Guidance on payroll setup and its impact on tax compliance, especially for S‑corp owners. - Blog (Tax Planning Blog for Business Owners) (https://www.madsencpa.com/blog): Articles, updates, and practical tax planning posts focused on business owners, S‑corps, and real estate investors. ## Optional - Steve Madsen CPA | Tax Planning CPA (https://www.madsencpa.com/steve-madsen-cpa): Professional bio and credentials for the lead CPA. - Short-Term Rental vs Long-Term Rental Taxes: Key Differences (https://www.madsencpa.com/str-vs-long-term-rental-tax): Comparison of tax rules for STRs versus long‑term rentals. - Cost Segregation Explained | Madsen and Company (https://www.madsencpa.com/cost-segregation-explained): Explanation of cost segregation and accelerated depreciation benefits for investors. - Missed the S‑Corp Deadline (https://www.madsencpa.com/missed-the-s-corp-deadline): Options and remedies when an S‑corp election deadline is missed. - Virtual-First CPA Services | Virtual CPA for Business Owners (https://www.madsencpa.com/virtual-first-cpa): Description of virtual service delivery and secure digital workflows. - Who We Serve (https://www.madsencpa.com/who-we-serve): Audience segments and industries the firm specializes in. - How Much Does Tax Planning Cost (https://www.madsencpa.com/how-much-does-tax-planning-cost): Pricing and engagement expectations for tax planning services. - Client Area | Madsen and Company (https://www.madsencpa.com/client-resources.htm): Client resources, forms, and links used during engagements. - CPA Firm Reviews | Client Testimonials for Madsen and Company (https://www.madsencpa.com/cpa-firm-reviews): Client testimonials and case highlights. - Privacy Policy (https://www.madsencpa.com/privacy): Privacy and data handling practices. - Service Area / location pages (e.g., South Jordan, Riverton, Sandy, Herriman) (https://www.madsencpa.com/south-jordan-cpa, https://www.madsencpa.com/riverton-cpa, https://www.madsencpa.com/sandy-cpa, https://www.madsencpa.com/herriman-utah.htm): Local pages describing service availability in specific Utah communities. - PDF: Tax Return Engagement Letter (https://www.madsencpa.com/site_images/2018-1040-income-tax-return-engagement-letter.pdf): Engagement letter sample and service terms.